Static Post
15th Oct
Concept: Quote from Albert Einstein about play
Visual:
Albert Einstein playing with magnetic tiles (STEM Toy)
Content:
"Play is the highest form of research" - Albert Einstein
Reference:
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Static Post
16th Oct
Concept: A festive Diwali post showcasing Mini Monk's magnetic tiles, light magnetic sticks, and the packaging mockup. The creative copy reads: "This Diwali, Gift Your Child A Box Full of Crackers Creativity", replacing traditional firecrackers with playful, educational fun. The post emphasizes safe, imaginative play while tying into the festive gifting moment.
Content:
Text Overlays: This Diwali, Gift Your Child A Box Full of Crackers Creativity
Reference:
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Static Post
18th Oct
Concept: A festive Dhanteras post featuring Mini Monk's products arranged around a golden kalash. The heading reads: "Celebrate Dhanteras with Mini Monk", with the subheading: "Invest in what shines brightest: their imagination." The post connects the tradition of gifting and prosperity with nurturing children's creativity through play.
Content:
Text Overlays: The heading reads: "Celebrate Dhanteras with Mini Monk", with the subheading: "Invest in what shines brightest: their imagination."
Reference:
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Reel
19th Oct
Concept: A fun Diwali reel where kid/parent use Mini Monk's magnetic tiles to make a colourful rangoli. Diyas are placed on top to complete the festive look. The idea blends traditional Diwali décor with creative play
Content:
Text Overlays: Magnetic Tiles Rangoli - End Screen : Happy Diwali
Reference:
View Reference
Static Post
21st Oct
Concept: Meme
Content:
"Kids when a toy is sitting untouched for hours" vs "Kids the minute someone starts playing with the toy"
Reference:
View Reference
Reel
21st Oct
Concept: A rhythmic, beat-synced reel where fingers open one by one to the count of 1, 2, 3, 4 in sync with the music. With each beat, a different Mini Monk toy or product appears on screen — creating a fun, visually satisfying reveal. The concept uses a trending audio format to showcase multiple products in a quick, catchy, and engaging way that appeals to both parents and kids.
Reel Audio:
Audio Reference
Reference:
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Carousel
22nd Oct
Concept: 5 Toys Under ₹1000 Carousel - A carousel showcasing five affordable Mini Monk toys that engage kids beyond screens. Each slide highlights a toy, its price, and the skills it develops
Content:
Slide 1 – Cover: Visual: Bright playful layout featuring the 5 toys. Text: "5 Toys Under ₹1000 That Outlast Screen Time"
Slide 2 – Toy 1: Visual: Light Magnetic Sticks Blocks. Text: "1. Light Magnetic Sticks Blocks — ₹799. Build, stack, imagine! Teaches: creativity, problem-solving & spatial skills."
Slide 3 – Toy 2: Visual: Magnetic Sticks and Rolling Balls Building Blocks. Text: "2. Magnetic Sticks & Rolling Balls — ₹699. Connect, roll, repeat! Teaches: logic, coordination & experimentation."
Slide 4 – Toy 3: Visual: Magnetic Tiles. Text: "3. Magnetic Tiles — ₹599. Endless structures & colorful fun. Teaches: imagination, focus & STEM basics."
Slide 5 – Toy 4: Visual: Magnetic Tiles Rolling Balls Building Blocks. Text: "4. Magnetic Tiles + Rolling Balls — ₹599. Build tracks, watch balls roll! Teaches: cause & effect, planning & creativity."
Slide 6 – Closing / CTA: Visual: Group shot of all 5 toys with Mini Monk logo subtle. Text (Catchy CTA): "Screen time ends… curiosity doesn't! 🌟 Grab these Mini Monk toys under ₹1000 and let imagination run wild. Shop now → minimonk.in"
Reference:
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Static Post
23rd Oct
Concept: A playful post designed as a WhatsApp group mockup named "Mini Monk Family." Notifications show: "Mom added Mini Monk magnetic sticks", followed by an image of the product in the chat. Additional notifications read: "Addiction to Cocomelon left the chat", "iPad meltdowns left the chat", and "Mindful play joined the chat." The concept humorously highlights the shift from passive screen time to engaging, creative play with Mini Monk toys.
Reel
27th Oct
Concept: A fun and trendy reel using the popular Grey's Anatomy audio: "Pick me, choose me, love me." The reel features three Mini Monk toy boxes — each being picked up in sync with the dialogue beats. As each toy is chosen, the on-screen text reads "Pick me", "Choose me", and "Love me" respectively
Reel
29th Oct
Concept: A fast-paced reel showing quick cuts of different ways to build and create using Mini Monk's magnetic sticks, tiles, and other toys. Each clip highlights a unique shape or structure — from simple patterns to imaginative builds. The concept focuses on open-ended play, creativity, and the endless possibilities Mini Monk toys offer for hands-on learning and fun.
Static Post
31st Oct
Concept: A Halloween-themed static post featuring an illustration of a person gifting Mini Monk toys (magnetic tiles, magnetic sticks, etc.) to kids dressed in Halloween costumes. The copy reads: "Trick or Treat? How about a treat for your mind!" The post playfully ties the festive spirit of Halloween with creative, educational fun, positioning Mini Monk toys as a gift that sparks imagination.
Content:
Text Overlays: "Trick or Treat? How about a treat for your mind!"
Reference:
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Carousel
2nd Nov
Concept: A carousel highlighting the benefits of STEM toys — hands-on learning, creativity, problem-solving, focus, and reduced screen time — with Mini Monk subtly featured as the provider.
Content:
Slide 1: Heading: Why STEM Toys Help Your Child Think Smarter
Slide 2: STEM = Science, Technology, Engineering, Mathematic in toy form!
Slide 3: They spark creativity + Problem-solving
Slide 4: Hands-on play builds patience & focus
Slide 5: Perfect for reducing screen time too!
Slide 6: Mini Monk STEM toys = fun + learning
Slide 7: Explore our STEM collection | Link in bio | www.minimonk.in
Reference:
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Reel
4th Nov
Concept: A humorous, meme-style reel using the viral Indian woman shoplifter audio — "I am willing to pay for this… please let me just pay for it na." The video features B-roll shots of Mini Monk's toys and products, paired with the static on-screen heading: "POV: You came across Mini Monk Toys." The concept uses trending meme culture to highlight how irresistible Mini Monk toys are — creating a funny, relatable moment for parents and viewers.
Overlay Text:
"POV: You came across Mini Monk Toys."
Reference:
View Reference
Reel
6th Nov
Concept: A soothing ASMR-style reel featuring a child unboxing a Mini Monk toy. The focus is on satisfying sounds — the rustle of packaging, the click of magnetic tiles, and the child's natural excitement. The concept taps into sensory appeal and authenticity, highlighting the joy of discovery while subtly showcasing product quality and tactile play.
Reel
8th Nov
Concept: A playful, handheld smartphone-style reel showing a room scattered with Mini Monk toys — magnetic tiles, sticks, crayons, drawing books — creating a fun "messy chaos" scene. The text overlay reads: "POV: You walk into the room and it looks like a hurricane hit." The concept humorously captures the aftermath of creative play, highlighting how much kids love engaging with Mini Monk products.
Static Post
10th Nov
Concept: Did you know? Post
Visual:
A happy child playing with toy
Content:
Heading: Did you know? | Subheading: Play activates the area of the brain involved in learning and memory | Highlight: It's not just fun, its neurodevelopment in action!
Reference:
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Reel
11th Nov
Concept: Behind the Brand Reel: Founder explaining why she started Mini Monk (personal touch).
Carousel
12th Nov
Concept: Parent-First Toy Store. A carousel showcasing Mini Monk's safe, educational, and age-appropriate toys that combine learning with fun, helping kids grow while making it easy for parents to choose the right products.
Content:
Slide 1: Heading: A Toy store that thinks like a Parent! | Subheading: Here's why Mini Monk stands out!
Slide 2: Learning meets fun in every toy. Focus on motor, cognitive & emotional growth. Toys for solo play, sibling play & social skills. Age-appropriate, Purpose-driven, Parent-approved. 100% safe, quality-checked products. Personalized assistance for choosing the right toy.
Slide 3: Ready to pick the right toy? Visit now! www.minimonk.in
Reference:
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Carousel
14th Nov
Concept: Children's Day Carousel - A carousel celebrating the wisdom and qualities we learn from children
Content:
Slide 1 – Cover: Visual: Soft, warm illustration of children exploring, playing, or reading. Text: "5 Lessons We Learn From Kids" | Subtext: This Children's Day, let's celebrate their wisdom.
Slide 2 – Lesson 1: Visual: Child exploring outdoors, picking up a leaf. Text: "1. Curiosity is endless" | Subtext: Kids remind us to ask questions, explore, and marvel at the little things.
Slide 3 – Lesson 2: Visual: Child helping another child or sharing a snack. Text: "2. Kindness comes naturally" | Subtext: Small acts of empathy and generosity can make a big difference.
Slide 4 – Lesson 3: Visual: Child falling while trying something new, then smiling. Text: "3. Mistakes are just part of the journey" | Subtext: They show us that getting up and trying again is what counts.
Slide 5 – Lesson 4: Visual: Child laughing during play or spontaneous fun. Text: "4. Joy is in the moment" | Subtext: They remind us to celebrate the small wins and find delight in everyday life.
Slide 6 – Lesson 5: Visual: Child drawing, building, or imagining freely. Text: "5. Imagination has no limits" | Subtext: Their creativity shows us that thinking big starts with believing anything is possible.
Slide 7 – Closing / Mini Monk Tie-In: Visual: Mini Monk logo subtly integrated — child building or playing in soft background. Text: "Happy Children's Day! Celebrate curiosity, kindness, resilience, joy, and imagination… and let every child's play tell their story. Mini Monk — because play is learning."
Reference:
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Carousel
15th Nov
Concept: A supportive carousel reminding parents that it's okay to feel overwhelmed and imperfect. It emphasizes empathy, reassurance, and non-judgment, letting parents know they're not alone and are doing better than they think.
Content:
Slide 1: We Listen & We Don't Judge
Slide 2: You loves your child endlessly, but some days feel overwhelming?
Slide 3: Ever felt guilty for...
- Giving screen time just to catch a break?
- Letting them eat snacks instead of a full meal?
- Feeling exhausted instead of enjoying every moment?
Slide 4: But listen close, never ever forget... You are NOT failing. You are NOT alone. You are doing better than you think.
Reference:
N/A
Reel
16th Nov
Concept: Low-Stimuli Movie Recommendations - A calm, cozy reel sharing gentle, low-stimuli movie suggestions for kids that soothe and teach. The visuals show a parent and child setting up a movie night, followed by clips or posters from films like My Neighbor Totoro, Ernest & Celestine, Kiki's Delivery Service, and The Red Turtle. The reel promotes mindful screen time — highlighting quiet stories with big lessons that align with Mini Monk's philosophy of meaningful, sensory-balanced learning.
Content:
[Opening shot – cozy room, soft lighting, parent and kid setting up a projector]
VO: "Not every movie night has to be loud, flashy, or overstimulating. Sometimes, the best ones are the ones that slow down… and teach."
[Cut to a slow montage of movie posters/clips (minimal motion)]
VO: "Here are a few low-stimuli movie gems your little one will actually enjoy — and learn from."
My Neighbor Totoro
Visual: Gentle clip of Totoro under the rain with umbrella.
VO: "A heartwarming story about two sisters discovering friendship, imagination, and nature's quiet magic. Teaches: empathy, patience, and emotional awareness."
Ernest & Celestine
Visual: Watercolor-style animation still.
VO: "A bear and a mouse form an unlikely friendship in a world that says they can't. Teaches: acceptance, kindness, and questioning stereotypes."
Kiki's Delivery Service
Visual: Kiki flying on her broom, city in background.
VO: "A gentle coming-of-age story about courage, purpose, and rediscovering joy when things get tough. Teaches: independence, resilience, and self-worth."
The Red Turtle
Visual: A man standing near the turtle; no dialogue scene.
VO: "A stunning wordless film that speaks volumes about life, connection, and change. Teaches: mindfulness and the cycle of nature."
[Closing shot – parent and kid cuddled up watching a film, soft instrumental background]
VO: "So next movie night, pick calm over chaos. Quiet stories. Big lessons. That's the Mini Monk way."
Reference:
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Motion Post
18th Nov
Concept: Mess is beautiful
Visual:
living room with toys, crayons and picturing book scattered on the floor
Reference:
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