Social Media Management Proposal
Strategic Digital Growth for F&B Excellence
For: Shakti Foods Group | Prepared by: Omkar Marchande
Meet Your Digital Growth Partner
My name is Omkar Marchande, a Social Media Marketing Expert with over 7 years of experience in the HORECA industry. I specialize in building strong digital identities for F&B and hospitality brands through strategy-driven content, audience engagement, and brand storytelling.
I have worked closely with restaurants, cafés, and hospitality ventures to create a compelling online presence that translates into brand awareness, stronger customer loyalty, and higher footfall/order conversions.
This proposal outlines two options for managing your F&B brands' social media presence – either on a freelance retainer or as a full-time consultant/employee.
Comprehensive Service Portfolio
Research & Strategy
Comprehensive audit of existing presence and competitors, defining brand tone, positioning, and content pillars.
Profile Optimization
Bio updates, highlights setup, cover design, and link-in-bio page creation for maximum impact.
Content Planning
Monthly content calendar development with strategic mix of static posts, carousels, reels, and stories.
Content Creation
Professional copywriting, scripts, hashtag strategy, and brand-consistent visual storytelling.
Production Support
Briefing photographers/videographers, overseeing shoots, and providing on-site creative direction.
Post-Production
Professional editing for static/carousel/reels, graphic design, and visual content optimization.
Publishing & Scheduling
Strategic content distribution across all platforms with optimal timing for maximum reach.
Community Management
Active monitoring, engaging with audiences, and building meaningful customer relationships.
Analytics & Reporting
Monthly performance reports with actionable insights and continuous optimization strategies.
Paid Campaigns
Creating and executing targeted paid campaigns for awareness and lead generation with ROI focus.
Choose Your Growth Path
Why Choose Omkar Marchande
Key Differentiators
Specialized knowledge of food, beverage, and hospitality marketing nuances.
Demonstrated success in driving engagement, footfall, and digital visibility.
From ideation to analytics, including hands-on content creation and team management.
Perfect balance of creative excellence and business objective alignment.
Let's Start Your Digital Journey
Ready to transform your brand's digital presence? Let's discuss the best approach for your requirements.
Looking forward to building impactful digital journeys for your brands.
Warm regards,
Omkar Marchande
Social Media Marketing Expert | HORECA Specialist